Sturgis Motorcycle Rally to Start Friday

80th Annual Sturgis Motorcycle Rally August 2020

A city of about 7,000 in a rural region of western South Dakota is set to host what will likely be one of the largest gatherings the world has seen in months, as hundreds of thousands are expected to show up for the annual Sturgis Motorcycle Rally even with coronavirus cases climbing in the state. The 80th annual Sturgis Motorcycle Rally will go on this year, bringing an expected crowd…

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Motorcycles Experiencing Unprecedented Demand

Polaris Experiencing Unprecedented Demand for bikes

Harley-Davidson (HOG, -2%) and Polaris (PII, +7.5%) issued contrasting earnings reports before the bell today. The maker of the iconic Harley missed earnings expectations by a wide margin, but Polaris, which makes off-road vehicles and snowmobiles as well as motorcycles, blew past forecasts and is experiencing unprecedented demand. The stocks are reacting accordingly. Both companies are navigating the same pandemic problems, with production facilities and dealership closed. But while Polaris is executing…

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U.S. Motorcycle Sales Boom during Pandemic

Motorcycle Sales Boom despite pandemic

COVID-19 has sickened hundreds of thousands of people in the U.S. and taken more than 100,000 lives. The virus and the efforts to combat its spread have forced many businesses to shutdown or reduce their operations, leading to millions of people being put out of work. But motorcycle sales, and those of other powersports, have gone through the roof recently, sparking what many hope is a renewed passion for the…

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